NEW PRODUCT RELEASE
S.P.I.C.E. Series

For Immediate Release at Eufaula, Alabama
Contact: Suzanne Newsom
Phone: 800-841-8435


June 21, 2004

Mann’s Bait Company announces the newest addition to its world renowned soft plastics line, S.P.I.C.E.™, an acronym for Soft Plastic Infused Crustacean Extract.

With assistance from a fishery biologist at a major southern University, Mann’s Bait Company has created a new additive for soft plastics that is so effective it has been dubbed “Nature’s Feeding Stimulant.” The material in S.P.I.C.E.™ is being used in fish hatcheries to increase growth rates by stimulating the feeding response in Bass even when they are not hungry.

S.P.I.C.E.™ has been formulated with a chemical used in making soft plastics, so that application of the additive to a soft plastic lure causes the material to be absorbed by the lure and not washed away in the water. This infusion allows the lure to be made with perfect texture and color and have the attractant added after manufacture.

S.P.I.C.E.™ will be available in the full range of Mann’s Dragin’® Series of soft baits for 2005. The Dragin’® Series offers 8 different shapes, many sizes and a multitude of popular colors. Made from the famous “Jelly Worm” formula and coated with S.P.I.C.E.™, the combination of appearance, texture and biological attraction makes the NEW Dragin’® Series a soft plastic bait that is unsurpassed
in fish catching ability.


Mann’s Bait Company, a leading manufacturer, produces a broad range of fish catching products for both fresh and saltwater markets, consisting of spinnerbaits, crankbaits, soft plastics, lead lures and hollow body baits.